How To Present Your Content To Your Market
When you have created quality content to go on your website, you need to present your content to your market. Unfortunately, there are many website owners that don’t present their content in a way in which people will find appealing. When this happens, the visitor will leave. The first thing they do is scan the page. You have to make the scan look attractive so that they’ll read the content.
How the text is laid out has a lot to do with how people interpret your content when they scan it. Use such things as subheadings and make them interesting. This lets the reader know what is under that section.
You also want to use bullet points. The purpose of bullet points is so that the reader can see that there are some points laid out in an easy to read fashion. Reading content on the Internet is not like reading content in a book. It is a completely different monster.
Furthermore, you want to make sure paragraphs are short because reading the text on a screen can be quite daunting. The shorter the paragraphs, the easier the content is on the eyes.
The layout of your page is going to play a major role in how readers interpret your content. If you have a lot of graphics going on, then the text could be confusing. If the text is constantly getting cut off by graphics and it continues elsewhere on the page, this can also make reading the content very confusing.
Keep in mind in the website design process that there is a place for graphics and there is a place for text. You want the page to be appealing and to have a lot of interesting and useful information on it, but you want it to be easy to understand. If a visitor comes to a site and thinks, “This is a mess,” then you can count on them leaving and looking at your competitor’s site.
If you need an idea of how to organize your website, you can look at the sites of your competitors and see how they are organizing their websites. You can also see how your competitors are ranking in search engines. If they are ranked more toward the top, they are getting more attention. Pay attention to these sites. Don’t duplicate their sites, but get an idea of what is working and then use your imagination to make your website unique.
And don’t forget to give your content a friendly tone. As a matter of fact, the entire site should have a friendly tone so that visitors feel welcome and so that they remember there is a human being on the other side of that text. When people are reminded that there is a human on the other side of the text they are reading, they feel more connected.